What Is Gamification?
Gamification is the practice of applying game methods to enhance applications that are not games, as a method for improving user engagement. Gamification is a term often used for bringing excitement to an old activity (usually a boring activity) by weaving it into an online marketing strategy.
Have you used Gamification as Part of your Marketing Strategy?
We provide a global software platform that offers an easily created (point and click) cost effective solution when adding gamification to an online marketing strategy, Our Gaming engine works well for Lead Generation, Inbound Marketing, online Incentive programs, online surveys etc.
When it comes to survey respondents, we use the principal of “Fun W.I.F.M.” (What’s In It for Me). We instantly reward people for their actions all the while making it fun.
Implying an easily understood minimal action with a reward, will help people break through “action paralysis.”
Adding Gamification to Online Surveys
Mixing instant gratification and badges of achievement together.
A doughnut retailer wants to get feedback on each transaction with their customers. On their receipt, there is a visual representation of a game with three rewards all having different values, and a link to a survey. Motivation to take the survey is created by the possibility of receiving the larger reward, hence instant gratification. After taking the survey, the game supplies the respondent with a level of instant gratification by rewarding them a badge, a discount or immediate prize.
– The immediate prize being the larger reward.
– A badge being part of a larger prize motivating them to take another survey for another badge.
– A discount that can be used at the time of their next purchase.
Gamifyourworld’s game engine delivers the possibility of receiving the highest reward with every doughnut purchased and every survey taken. Increasing response rates and keeping the respondents coming back for more.
Four games only one active for beta - Spinning Wheel
Dashboard – User friendly dashboard containing access to all of the features described here
Game Auto Reload – After each play the game resets back to the beginning
Website embed w form fields – Embed our Instant Win Games into your site or blog with necessary form fields
Game Odds – Each game delivers the prizes according to the number of plays and prizes
Prize Inventory Control – You set the number of prizes per prize level and no more will be given out
8 Prize levels – up to 8 prize levels giving you a flexibility of the number of prizes to offer
Unlimited prize counts – The number of Prizes you want to give out is up to you. 10 or 10k
Edit Game Graphics – change the look of the wheel
Receive Piping Data – receive data from survey software company
Limit play per data point – which data point(s) you pipe in gives you the ability limit one play per person, per last name, per email etc.
Edit Thank you Pop Up – Customize the thank you message
Multi users – create user levels for your company and management
Loaded prize Wheel – We provide wheels loaded with prizes eliminating the hassle of you finding prizes (Virtual Prize Wheel)
Website embed w Play code – use a play code to allow game play
Pass game data to a URL – export data out of the game engine
Customized Branding – upload your logo to the center of the wheel.