Tag Archives: Gamification

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What Is Gamification?

Gamification is the practice of applying game methods to enhance applications that are not games, as a method for improving user engagement. Gamification is a term often used for bringing excitement to an old activity (usually a boring activity) by weaving it into an online marketing strategy.

Have you used Gamification in your market research surveys?

We provide a global software platform that offers an easily created (point and click) cost effective solution when adding gamification to an online marketing strategy.
When it comes to survey respondents, we use the principal of “Fun W.I.F.M.” (What’s In It for Me). We instantly reward people for their actions all the while making it fun.
Implying an easily understood minimal action with a reward, will help people break through “action paralysis.”
Adding Gamification to Online Surveys
Mixing instant gratification and badges of achievement together.
– A doughnut retailer wants to get feedback on each transaction with their customers. On their receipt, there is a visual representation of a game with three rewards all having different values, and a link to a survey. Motivation to take the survey is created by the possibility of receiving the larger reward, hence instant gratification. After taking the survey, the game supplies the respondent with a level of instant gratification by rewarding them a badge, a discount or immediate prize.

  1. The immediate prize being the larger reward.
  2. A badge being part of a larger prize motivating them to take another survey for another badge.
  3. A discount that can be used at the time of their next purchase.

Gamifyourworld’s game engine delivers the possibility of receiving the highest reward with every doughnut purchased and every survey taken. Increasing response rates and keeping the respondents coming back for more.

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GRIT-50-Logo

The GRIT Top 50* Most Innovative Market Research companies globally,
and an analysis of a new segmentation of the industry it suggests.

 

 

2015 2014 Change Company Count

1

1 0 BrainJuicer 178

2

3 1 Ipsos 95

3

2 (1) Vision Critical 86

4

9 5 Insites Consulting 56

5

6 1 TNS 55

6

4 (2) GfK 54

7

5 (2) Google 54

8

12 4 LRW 48

9

7 (2) Nielsen 46

10

8 (2) Millward Brown 36

11

13 2 20/20 Research 31

12

10 (2) Research Now 30

13

40 27 RIWI 28

14

15 1 Qualtrics 27

15

16 1 Hotspex 25

16

0 Debut BVA 24

17

19 2 Toluna 17

18

33 15 Gutcheck 17

19

18 (1) iTracks 16

20

27 7 Decipher 16

21

38 17 Hall & Partners 14

22

0 Debut Yougov 14

23

35 12 Surveymonkey 14

24

37 13 iModerate 14

25

0 Debut Zappistore 14

26

17 (9) Lightspeed GMI 13

27

11 (16) Communispace 13

28

23 (5) Kantar 13

29

0 Debut Join The Dots 12

30

14 (16) Affinnova 11

31

25 (6) Revelation 9

32

21 (11) uSamp 9

33

49 16 Added Value 9

34

24 (10) Mesh Planning 8

35

0 Debut Incrowd 8

36

0 Debut Discuss.IO 8

37

0 Debut Focus Vision 8

38

34 (4) Dub 7

39

42 3 Affectiva 7

40

0 Happy Thinking People 7

41

0 Metrixlab 7

42

28 (14) Face 7

43

26 (17) Gongos 7

44

0 Debut SSI 6

45

41 (4) Harris Interactive 6

46

44 (2) Schlesinger Associates 6

47

0 Debut Infotools 6

48

45 (3) IBM 5

49

0 Debut MMR 5

50

0 Debut Buzzback 5

51

0 Debut Facebook 5

52

0 Debut C&R Research 5

53

0 Debut Federated Sample 5

54

0 Debut Flamingo 5

55

0 Debut Peanut Labs 5

56

0 Debut 24tru 5

57

0 Debut Incite 5

58

0 Debut Antedote 5

59

48 (11) Comscore 5

60

0 Debut Forbes Consulting 5

61

0 Debut Confirmit 5

 

* = Sourced

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Our gamification engine productizes a supercharged behavior directing engagement strategy for survey designers and marketers.

engine

We provide a global platform with user friendly software that gives marketers and market researchers the power to easily incentivize survey response through gamification. We easily and seamlessly connect our games to the industry leading survey software platforms. Today's gamification requires a lot of planning and expensive coding. We offer gamification in just a few clicks.

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Accelerate Sales, Market Research, Customer Service and Employee Training

GAMIFYourWORLD productizes a supercharged behavior directing engagement strategy for survey designers, online marketer, sales managers and HR managers. 

We make available global game engine that contains user friendly software providing people the power to influence behavior in manner that achieves a desired objective.  

Today’s gamification requires a lot of planning and expensive coding. We offer gamification in just a few clicks. Enhance your motivation with our game engine today. 

Accelerate Sales

Use our game engine to create incentive programs that generate leads, produce inbound marketing calls and online inquiries. Reward potential customers for taking action on a call to action.  Produce legitimate business results by rewarding your sales people for making the most out of marketing efforts.  

Market Research

Market researchers without complex coding are increasing response rates because of their ability to effortlessly incentivize survey respondents and enrich marketing campaigns through gamification. We easily and seamlessly connect our games to today’s industry leading survey software platforms and straightforwardly embed into social media, websites and blogs to motivate interaction.

Customer  Service

Motivate employees to do their absolute best by identifying KPI's key performance indicators, encouraging accomplishments and rewarding them when goals are reached.  As a result you will notice an improvement in customer satisfaction scores. We make the reward process fun. Better than a Scratch Off!

Employee Training

Motivate employees by presenting them with:

a well-defined goal
a structure of measurable progress toward a goal
a notion of improved rank when the goal is attained
a meaningful reward(s) for accomplishing the goal

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Location Based Modern Prospecting with Gamification. Facilitate Location Based Data Collection and Lead Generation with our Game Engine

We will build a custom kiosk software, mobile enabled surveys with gamification for location based marketing and lead generation. Utilizing one of the industry leading survey software platforms you will get all of their reporting and analytic's combined with our gaming engine and modern prospecting process.

Instant Win and Enter to Win Sweepstakes
Motivate show attendees to interact with you and collect the your desired data.

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